“The reports of my demise are greatly exaggerated.” – Print Media, 2017
Contrary to popular opinion print media is alive and well today. It’s true that publishing companies are largely not classified as a ‘print’ or a ‘digital’ company; digital media has won the day as far as the preferred and more commonplace media method of choice. However, print media still holds a place in humanity’s heart.
There’s no question print media is fighting to stand on its own in an ever-increasing digital world. More digital-heavy corporations are separating from their print media counterparts, such as News Corp splitting from 21st Century Fox in 2013 and Time Warner parting ways with Time Inc. in 2014. Traditional print media companies are better understanding how to combine print media tactics inside a primarily digital marketing strategy.
What about books? Print books increased in sales for the first time in four years in 2015. (The Publishers Association) Digital fatigue is becoming a real issue for many readers as the instant access of screens are causing more headaches, sleep issues, and eye conditions. (Publishers Weekly) Readers are becoming more inclined to hold the bulk of a book to read instead of the ever-present glow of a screen.
Print direct mail marketing is actually increasing in popularity in Millennial-centric cities across the U.S. Businesses marketing to Denver, Nashville, Portland, and Austin are all experiencing an increase in direct mail engagement because of Millennials. According to a recent Gallup poll, 36% of Millennials look forward to checking the mail every day. Millennials will have approximately $1.4 trillion in collective spending power by 2020. (Target Marketing) Print may be losing ground with Gen X-ers and Baby Boomers, but it appears Millennials are more curious than ever with print media’s influence.
Printed materials are more affordable now with Accent. We have an entire division of printing Services positioned to help you maximize the reach of print media. Whether you’re a ‘Ma and Pop’ shop or a full-scale enterprise, we have the capacity and resources to accommodate all your printing needs. We specialize in custom printing design and fulfillment with on-demand requests.
Do you have an upcoming print project? Start a conversation with one of our Accent team members today. Click here to connect with Accent.